PRICE
Our pricing policy for Unrefined Shea Butter is based on cost-plus on which we apply quantity discounts for the industry. This aggressive discounting differentiates us from the competitors, who have to follow the standard price lists of their international suppliers. Before we increase our industry prices, we always offer our customers the opportunity of one last orders at old price levels.
For our assortment of Shea Butter products we have established advised retail prices. Our wholesale discount on these prices is 45% and our discount for the LSR’s 40%. We have an annual promotion calendar with sales actions whereby we give end of action discounts based on sales volume.
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