OUR PRODUCT

With Unrefined Shea Butter, we service the industrial market segment which appreciates our product as best performer first choice. Continuous product development takes place with our industrial partners. Competitive alternatives are imported and sold at a 10% higher price.

With Shea Butter products, we satisfy consumer demand via a network of wholesalers and retailers. In this segment, we offer a favorable price performance ratio, with a range of different products, to satisfy different specific demand, with a positioning at the medium price level. Imported products, positioned at the higher price level are considered to offer an international image but not so much better quality. Competitors’ sales show a growth rate of some estimated 3% while our sales grow at 7% per year. The product assortment is tuned to the market annually, through new product launches to maintain and attract customers.