WEAKNESSES

Men

• Limited English language skills
• Limited international marketing experience
• Routine oriented
• Ageing workforce

Means

• Limited budget for brand building
• No funds for international market research
• Limited budget for process and product adaptation

Methods

• No professional market information system
• Dominant product drive
• Dominant financial control
• Low insight in industry benchmarks

Machines

• Limited flexibility
• Energy consumption inefficient
• Foreign maintenance dependability
• Spare part lead time
• Low degree of computerized manufacturing

Measurables

• Energy bill is too high
• Rejection rate is quite high
• Shipping costs are high
• Average stock level is too high
• Occupational hazards and injury incidence relatively high
• Employee abstentions rate too high